- Music is a medium that is wholesomely embraced by most humankind for various reasons irrespective of language, genre, region, or for that matter ethnicity. Music has been duly acknowledged since times immemorial for providing us with soothing pleasure and pleasant experiences. In fact, many also unequivocally acknowledge the therapeutic value of music that is endowed with the power to soothe frayed nerves and to make us feel calm. Medical science also has not disputed the fact of how a patient’s mental well-being could be further enhanced by using music as a part of the healing and/or therapy process. Such is the power of the music and little wonder the medium thrives for eternity blissfully embracing more patrons by the day.
PC: Pixa Bay
- With the advent of new technologies, music too has evolved over the years and different genres coexist harmoniously. Traditional music alongside innovative modern-day contemporary sounds has carved out a separate niche duly embraced by connoisseurs and patrons alike. There is enough place for every music to not only make a mark but also leave behind a rich legacy worthy of a huge following. Thus, it’s not surprising to witness tremendous response for live concerts despite streaming music becoming the most followed in the last couple of decades. Now why do live concerts thrive so much as millions of fans throng to lay their hands on the coveted ticket? Simply because fans wish to be a part of a group that offers a unique high for the patrons.
- As reported extensively, tickets to the British band Coldplay’s concerts in Mumbai next January sold out within half an hour of going live. Such is the craze for the hugely popular Coldplay that millions of music lovers were desperate to lay their hands on the coveted ticket on offer. A crore-plus had queued online for a chance to be at the concert. The price was no bar, of course. So, why do concerts keep drawing legions of fans in an era of online streaming platforms? After all, we are just a click away from being able to listen to our favourite artiste’s latest number. Because concerts are just not about the music. They are an experience. Especially when one is willing to spend tens of thousands to attend one.
PC: The Economic Times
- It’s a show with all the bells and whistles, elaborate stage set-ups, immersive sound systems, and mood atmospherics. Plus, being able to breathe the same air as your musical icon provides the ultimate high. Add to this fellow fan singing along to favourite tunes, and the concert is the perfect setting for innate group behaviour. Then there’s the I-was-there factor that comes with bragging rights for generations. For the lucky few, on very lucky occasions, concerts can also be the only time fans may have a live interaction with their favourite star. For artists, concerts can be places where they can truly connect with a multitude of fans. Concerts are unique in many ways. But their biggest USP is that for star devotees, they can create memories for a lifetime. Go for it.
