- Many would vouch with certainty that the pandemic period was not only extremely challenging to sustain lives and livelihoods but also was beset with a tremendous sense of uncertainty pervading around not knowing what would befall next. Post-pandemic economic recovery has enabled several countries to get back on track even though the progress on the envisaged line may still be a challenge for a few. Every critical economic sector is on the way to what they were before the once-in-a-century pandemic struck the global community. Yes, necessity is the mother of all inventions as people and governments were forced to reinvent themselves by coming up with novel ideas to ensure sustainability in the face of mounting obstacles. We succeeded.
PC: Gizbot
- We are aware that the entertainment industry also suffered a body blow since governments across the world had to impose physical restrictions to keep the virulent virus from spreading afar. Ingenuity had to be invented and this is where the creative professionals devised a way to circumvent the entertainment industry by embracing the over-the-top (OTT) platforms with such pragmatism. Remember, the entertainment industry is not only a multi-billion industry in the world but also has carved out a definite place in people’s day-to-day lives with panache. The pandemic showed how television and social media platforms would establish themselves with such permanence when conventional cinema halls were closed for longer periods.
- Millions of people cooped inside their homes courtesy of restrictions of movement were bound to consume what was on offer. Here, the OTT platforms alongside social media allowed an uninterrupted flow of content satiating the people with hitherto unheard diverse topics. The wholesome embracing of the OTT platforms amply demonstrates how it was different from the largely conventional and formulaic cinema content that was offered to us for consumption before. Indisputably, we are brought up on a steady diet of formulaic cinema content interspersed with thought-provoking storytelling thrown in for good measure. Agreed, nothing can replace the fun and excitement of watching a movie in a theatre. But things have moved on, you see.
PC: Apptha
- What cannot be conveyed in two to three hours can be seamlessly offered for the patrons with the advent of the OTT platforms of late. The content on offer by the various OTT platforms is diverse, realistic, pragmatic, relatable, and identifiable. The consumers are not complaining either since the providers precisely know what the expectations are by churning out topics of diverse interests. Even the artists who may have been restricted with their talents vis-à-vis movies are getting opportunities with the emergence of several OTT platforms. This augurs well for both the content creators and those consuming the same. It’s a win-win situation for the overall good of the entertainment industry per se. Undoubtedly, the content is king, nothing else matters.
