E-Commerce Boon or Bane

By
Krishna Gupta
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E-commerce
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E-Commerce or if we say in the user friendly way “Online shopping” has become increasingly popular in the last two years. Thanks to the Cash On Delivery (COD) Feature which was popularized by Flipkart that today these online merchants are making crores and crores of money. Flipkart became a success in no time, followed by Snapdeal, Amazon and other big giants which are to enter the market like Reliance. Now that it has become very popular it is very important to discuss that has E-Commerce helped us or is a matter of distress.

Let us understand so as to why E-Commerce is a boon: –

E-Commerce

1. Customer Satisfaction

This is the most important part of the discussion, “Customer Satisfaction”. The customers, open the website portal they see the products they have the whole time in their life before coming onto a conclusion so as to whether they want to buy the product or not, whereas in Shopping Malls there are always under the pressure of the salesman and their frequent line “Can I help you”. More importantly, they are available 24 X 7, You can shop at any point of time and then you can complain to the company about their service or can ask a query at any time of the day or night. There can be a no bigger satisfaction apart from these.

E-Commerce

2. Ease of operations

These website portals are very easy to use, just open their portal and they have segregated their products into appropriate departments. In real life you would have to travel from a clothing store to an electronics store which for some may be a lot of physical exhaustion provided luxury life is becoming popular day by day. Here you don’t have to! They are available right a click away.

 

E-Commerce

3. Brands

These are a bonus point for small cities. In many small cities all brands aren’t available due to lack of demand, but thanks to these outlets and their logistics team; Gucci, Benetton, Allen Solly, Armani is just a click away.

 

 

E-Commerce

4. Reduced Prices

This is the main reason why these portals have become such a huge success. Let’s take an example of the most popular smartphone in India and the world “Apple’s iPhone”. The recently released model costs around 70K in these portals while the same phone costs 78K in shopping malls and other outlets. There is a reason so as to this because Shopping malls have other expenses like outlet maintenance cost, Staff and other similar expenses while these portals have no costs like these apart from the logistics and their customer service team.

Now that we have talked enough about the advantages, let’s understand why e-commerce it is a bane?

E-Commerce

1. Security Reasons

Yes, Flipkart, Snapdeal, Amazon are well known portals. Hence, we can expect security from them that they won’t use our credit card or debit card details. However, there are other new portals coming up too, and many people feel afraid to use them. There have been cases in the past where fake portals have been developed and have stolen people’s hard earned money in the name of huge discounts.

E-Commerce

2. People will lose out on Jobs

From the era of these portals many people, let’s say 50% of the buyers have stopped going to the mall because of the convenience of these websites. It is a direct relation if people purchase products from these portals, no one would be going to malls or stores. If people don’t go to these stores, the stores won’t make money. Further, if they won’t make money, then the stores would be cutting down their costs by removing employees. Finally, if they remove their staff, then ultimately it will lead to recession.

E-Commerce

3. Failure to provide Customer satisfaction

Every now and then we see in the newspaper that some customer was cheated in some way and this has involved big giants like Snapdeal too, the recent case was they had delivered wooden sticks in the name of iPhone 4. Obviously, these things cannot happen in shopping malls or other stores and even if it happens, they would provide an immediate Redressal while if you purchase it from these portals they will be providing you a solution but that will take time.

So these are the benefits and losses when we talk about “E-Commerce”, as time passes it will be clearer whether E-retailing is a ‘Boon’ or ‘Bane’

Image Sources: Image 1,Image 2,Image 3,Image 4,Image 5,Image 6,Image 7,Featured Image.

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