Delhi Auto Expo 2016 is just 2 days away. While the auto industry is in the middle of frantic preparations for the same, Bajaj Auto seems to have taken a U turn. Managing director of Bajaj, Mr. Rajiv Bajaj said that it is too expensive to participate in the biennial event and creating expensive concepts which involves wasteful expenditure.
All of Bajaj’s competitors will be participating in the Delhi Auto Expo. Hero MotoCorp, TVS, Honda Motorcycle and Scooter India, Yamaha, all will be showcasing their upcoming and existing models at Greater Noida from February 5-9.
Reasons why Bajaj Auto is Missing India’s biggest Delhi Auto Expo
Bajaj Auto’s decision to quit this year’s Auto Expo is because of the high cost involved. Check out below top reasons behind this decision.
1. High Cost
Participation cost for such event ranges from 10.00 crores -15.00 crores to make those concepts and on the other hand the R&D department is spending most of their time to create these concepts
2. Launched ‘V’Model with very less cost
They recently launched there ‘V’ model, which cost them Rs.5 Lakhs. However, the same thing at the Auto Expo would cost them Rs 5 crore which they think is a wasteful expenditure.
3. Auto Expo is for Big Players
Bajaj told the reporters that Auto Expo is for big car companies who have big money, so it is easier for them to participate. But Bajaj is a small company and spending such big amount is not affordable for them.
4. Bajaj is well-established brand in India
Bajaj being an established brand in India, they said that the Expo does not serve the purpose of creating brand awareness. They said it is irrelevant for them but it will be helpful to a new company.
The decision to skip this year’s Auto Expo is made on the ground that is not worth the expenditure and time involved. Bajaj recently visited Delhi to unveil ‘V’. This model contains metal sourced from the country’s first aircraft carrier INS Vikrant. This 150-cc ‘V’ commuter segment motorcycle, is likely to be priced in the Rs. 60,000-70,000 bracket and will be launched at dealerships at the beginning of March 2016.
Image Sources: Image 1, Image 2, Image 3, Featured Image.
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